For this project, I rebranded Woof-Gang Bakery & Grooming, an existing retail establishment that I felt needed to be updated.
The new branding reflects a playful, fun environment that will make your old dog feel like a puppy again. The updated look also aims to help build recognition and loyalty in the market by vastly differentiating the brand from competitors. updated logo:

former logo:


branding applications:

business card, letterhead, and envelope

exterior

shopping bag (front and back)

uniform for grooming staff

uniform for sales associates

pet party pack

treat packaging
animated logo: